Photography is not a job. Many things around it – like marketing, advertising, building your website, optimizing it, networking – all of these definitely fall under the job definition, but photography itself is totally different. Photography is hard work. It’s not just a click of a button that makes an image, it’s all those sleepless nights when you just get the idea and start developing it in your head, it’s all those paintings and books that got you dreaming, all those memories and places where you felt so good, all those moments when you wish you had your camera with you because the light was so beautiful! Photography is so personal, it is a part of you, it is you! In our super-connected times it is so easy to follow trends, use the same angles and copy ideas, apply the same Instagram filter and just blend in. It takes courage to shut down all those blogs, close your laptop and just look outside. But in this sudden silence we start hearing our voice, and it’s magic! This is how this editorial came to life.
It was born out of a dream – a dream of a beautiful princess who just ran away from the ball where she was dancing all night, she enjoys the sun, breathing deeply the morning freshness and she is just happy to be in her own thoughts. Isn’t it what we all want?